Value-added course to help producers increase profits with new products or services

Ever wondered about turning your fruit into jam? Ever dreamed about making gourmet ready-to-eat meals with your produce?

Take the free OMAFRA course, Exploring Value Added Opportunities, to learn whether adding value to your products and services is right for your business.

Course Description

Participants will learn how to generate ideas for value-added opportunities, assess an idea’s business potential, identify and manage risk and develop a plan to execute their idea.

Course Dates and Times

The course is being delivered through three, one-hour interactive webinars. These sessions are taking place on February 24, March 3, and March 10 (all Tuesdays) from 12-1 pm. To participate in this free learning opportunity, you will need Internet and phone access. Pre-registration is also required.

Mini workshop at the Ontario Fruit and Vegetable Convention

If you’d like to learn more about the Exploring Value Added Opportunities training in person, join us for a mini workshop at the Ontario Fruit and Vegetable Convention on Thursday, February 19 (open to anyone registered for the convention). The session will take place during the Ontario Farm Fresh Marketing Association (OFFMA) Summit from 3 to 4 pm. Guest Jason Persall of Persall Fine Foods and Pristine Gourmet will share how taking a planned approach with his value-added products has benefited his business.

Course Testimonial

“Sessions were dynamic and engaging. We were also very impressed with the sheer quantity of good information offered to us. Thank you!” A past course participant

Learn more or register at:

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s