Smartphone and social media use in Ontario agriculture – online presentation of survey results

With the wide variety of online and mobile communication tools available these days, how can Ontario agricultural organizations and businesses decide the best ways to communicate with their clients or members?  OMAFRA and the University of Guelph wondered the same thing, so they worked with Ipsos Reid to conduct an online survey in February/March 2012.  An online presentation of the results can be viewed here.
This was the first survey of its kind in the Ontario agricultural industry, and in the fast-changing communication and mobile landscape, it will serve as a baseline to pick out trends and help agri-businesses and organizations plan communication and technology strategies.
The survey was funded by the University of Guelph’s Knowledge Translation and Transfer Program.  For more information, contact Janice LeBoeuf, OMAFRA, Ridgetown at janice.leboeuf@ontario.ca or 519-674-1699 or @ontariotomato on Twitter.
Thanks to all who participated!

One thought on “Smartphone and social media use in Ontario agriculture – online presentation of survey results”

  1. A website dedicated to the various apps ( existing and future ) broken down by category would be a great help in the promotion of this technology.
    “You don’t know – what you don’t know” adage would be greatly reduced
    Very good explanation of survey results – keep up the good work, Janice !!

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