Category Archives: Marketing

Free Agri-food Courses to Grow Your Business

onspecialtycrops

from Jenny Huynh, Stakeholder Communications and Marketing Officer, OMAFRA:

Are you interested in developing a strong business and growing your success? Sign up for free agri-food online courses and — for a limited time — free in-person workshops.

course splash screensTake advantage of the courses to sharpen your competitive edge by gaining skills and knowledge in farm business practices, food safety and traceability. These courses will provide you with foundational information to:

  • reduce risks to your business and customers;
  • improve efficiencies; and
  • access new markets.

You can explore the options that best suit your schedule and learning style.

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Ontario Fruit and Vegetable Convention presentations now available online

Ontario Fruit & Vegetable ConventionPresentation slides from the 2017 Ontario Fruit and Vegetable Convention (OFVC) are now posted online. Field vegetable content at this year’s OFVC included: Continue reading Ontario Fruit and Vegetable Convention presentations now available online

Selling Food to Ontario Workshops

Are you starting or growing a food business? Learn how you as a producer or small processor can access new market channels at these one day workshops. Topics include market channel opportunities, basics of food regulations, costing and pricing your products for success, food packaging and labelling, getting your product listed, and food trends: consumer […]

via Selling Food to Ontario Training Workshops — onspecialtycrops

Specialty Cropportunities: Ontario’s Portal into the World of Specialty Crops

Sean Westerveld, Evan Elford, Melanie Filotas and Jim Todd, OMAF and MRA

SPECIALTY CROPportunities
SPECIALTY CROPportunities

Considering growing a new crop? Not sure what crops can be grown on your farm? Launched in April 2013, OMAF and MRA’s Specialty Cropportunities resource provides a good starting point for anyone interested in growing a specialty crop.

Growing specialty crops presents some unique challenges compared to traditional crops. These include few options for pest management, minimal agronomic information, undeveloped or small markets, and specialized equipment.  There are literally hundreds of specialty crops that can be grown in Ontario including culinary and medicinal herbs, specialty/ethnic vegetables, specialty fruits and nuts, specialty grains and oilseeds, and industrial crops. Due to limited research and experience with many of these crops, there has been very little written information available to Ontario growers looking for a new crop to grow. The research that has been conducted on these crops in Ontario has often been forgotten over time without a permanent database to provide those results to the public. Specialty Cropportunities assembles much of the available information into a single resource. Initially the resource includes specific information on 100 specialty crops, but the crop list will be expanded over the next few years. Continue reading Specialty Cropportunities: Ontario’s Portal into the World of Specialty Crops

By the numbers: specialty vegetable markets in Ontario

Evan Elford, New Crop Development Specialist, OMAF and MRA

Recently, there has been increased interest in the market potential of specialty vegetable crops in Ontario.  However, the conversation surrounding import replacement through domestic production has been ongoing for more than 30 years.  Market and agronomic research reports are readily available from Agriculture and Agri-Food Canada (AAFC), the Ontario Ministry of Agriculture and Food and Ministry of Rural Affairs (OMAF and MRA), the University of Guelph (U of G) and more recently, the Vineland Research and Innovation Centre (VRIC). Navigating this information can be difficult, given that speculation on potential markets varies by source and over time. Other issues related to specialty crop production such as agronomics and pest management will not be discussed in this article but should also be considered before growing any specialty crop. Continue reading By the numbers: specialty vegetable markets in Ontario

New resource for specialty crop growers

Sean Westerveld, Evan Elford, Melanie Filotas and Jim Todd, OMAF and MRA

SPECIALTY CROPportunities
SPECIALTY CROPportunities

Growers in Ontario have a new resource to help them choose and grow a wide range of specialty crops. The resource, called “SPECIALTY CROPportunities”, was launched on the OMAF & MRA website in the spring of 2013.

There are literally hundreds of specialty crops that can be grown in Ontario including culinary and medicinal herbs, specialty/ethnic vegetables, specialty fruits and nuts, specialty grains and oilseeds, and industrial crops. Due to limited research and experience with many of these crops, there has been very little written information available to Ontario growers looking for a new crop to grow. The research that has been conducted on these crops in Ontario has often been forgotten over time without a permanent database to provide those results to the public – until now. Continue reading New resource for specialty crop growers